Aricept Shoot Location 2

The second part of the Aricept campaign was shot in the National Museum of History in London. We used the same models, and shot this the day after the beach trip. We had to be at the museum at 6 am that morning, so we could shoot before the museum opened. It was terrible to get up early, but a reward to be able to be in the museum when no one else could be. If you look in the background of the final, you see me pretending to be visiting the museum haha (In the white). The lens used for this was an extreme wide angle lens. It actually made a big circle, and was cropped in. Ashley has spent a lot of time on this shot, tweaking it so the client approved, and I think he did a good job with it.